Editorial: Corporate Reports and White Papers

Reports and white papers are not “sales pitches”; they are researched-based studies on a subject of interest to a specific audience. They provide in depth understanding based on expert research for journalists, corporate customers, and others. 

They can be useful from a marketing perspective in educating the public on the role and need for specific products. They are also frequently used by journalists for critical data, by governments to provide in-depth data on government policies, and by non-profits to highlight needs. 

In 2022 Mary Wald and Associates produced an extensive media analysis for KnowBe4, Inc., a cybersecurity awareness training company in the Tampa Bay in Florida. From 2023 – 2026, we wrote 15 reports and white papers for KnowBe4: These were released through KnowBe4’s extensive network of PR firms, evangelists, and sales people. The company received extremely positive reception on the reports, with widespread press, sharing, and referrals. 

Examples: (more available on request):

The Economic Impact of Cyber Attacks on Municipalities
(press release)

From Primary Schools to Universities the Global Education Sector is Unprepared for Escalating Cyber Attacks
(press release)

Hacked Healthcare: A Global Crisis in Cybersecurity
(press release)

KnowBe4 Report Reveals Global Financial Sector Faces Unprecedented Cyber Threat Surge
(press release)

Global Retail Trends: Stolen Credentials Emerging As A Top Threat
(press release)