Editorial: Corporate White Papers

White papers are researched-based studies on a subject of interest to a specific audience. They are not “sales pitches” but provide in depth understanding based on expert research for journalists, corporate customers, and others. 

They can be useful from a marketing perspective in educating the public on the role and need for specific products. They are also frequently used by journalists for critical data, by governments to provide in-depth data on government policies, and by non-profits to highlight needs. 

This white paper was done by Mary Wald and Associates for cybersecurity firm KnowBe4. 

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