Editorial: Corporate White Papers
White papers are researched-based studies on a subject of interest to a specific audience. They are not “sales pitches” but provide in depth understanding based on expert research for journalists, corporate customers, and others.
They can be useful from a marketing perspective in educating the public on the role and need for specific products. They are also frequently used by journalists for critical data, by governments to provide in-depth data on government policies, and by non-profits to highlight needs.
This white paper was done by Mary Wald and Associates for cybersecurity firm KnowBe4.